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How Contentstack's Data Activation Layer Changes the Personalization Game

How Contentstack's new Data Activation Layer delivers real-time personalization without custom code. Strategic insights from ContentCon 2025.

Latest Insights from Soli & Co

How We Help Clients Navigate Martech Overwhelm with Focused Lytics Work

Tame martech chaos. See how Lytics simplifies your stack, aligns campaigns, and powers smarter decisions—without ripping out what works.

The Real ROI of Lytics Comes from the Integration Layer

Unlock true CDP ROI. Learn how Lytics integration powers real automation, smarter campaigns, and marketing systems that actually work together.

How to Preserve Audience Integrity When You Migrate CDPs

Audience integrity matters. Learn how to migrate CDPs without losing trusted segments, business logic, or stakeholder confidence along the way.

Why Publishers Are Moving Off Omeda and onto Lytics

Publishers are shifting from Omeda to Lytics to gain flexibility, transparency, and real-time activation across marketing, editorial, and sales teams.

Migrating from Omeda to Lytics: A Strategic Approach

A successful Lytics migration isn’t about replicating Omeda—it’s about reimagining how your data works. Here’s how we help publishers make that shift with confidence.

How We Helped a Publisher Make Lytics Useful Again

We helped a digital publisher turn Lytics from a stalled investment into a trusted, strategic tool—by rebuilding streams, audiences, and reporting clarity.

Why Your Lytics Audiences Aren’t Performing—And How to Fix It

Struggling with Lytics CDP segmentation? Learn how to fix underperforming audiences by tightening logic, cleaning streams, and aligning campaign strategy.

Stalled Lytics Setup? Here’s What to Audit and Fix First

Troubleshooting a stalled Lytics CDP setup? Learn how to audit your tag, fix stream issues, validate identity, and rebuild trust through smart reporting.

Reporting That Brings Lytics to Life: Funnels, Audience Growth & Source Attribution

Lytics CDP reporting should clarify what’s working. Learn how to build funnels, audience growth tracking, and source attribution that teams trust and use.

How to Turn First-Party Data into Activation-Ready Audiences with Lytics

Build activation-ready audiences in Lytics with stream-aware logic, strategic segmentation, and performance-focused audience design that drives results.

Building Data Streams That Actually Power Campaigns

Learn how to build Lytics data streams that actually drive campaigns. Get best practices for integration, validation, and CDP activation readiness.

Unlocking CDP Success: Why Proper Data Source Mappings Are the Key to Integrity and Transparency

Customer Data Platforms (CDPs) promise a unified view of customer interactions, streamlined journeys, and smarter engagement strategies. Yet, for many organizations, that promise falls flat.

Why Conversion APIs Aren’t Enough: The Case for a CDP

By leveraging a CDP, businesses can go beyond just tracking conversions—they can build smarter, cross-channel strategies that drive long-term growth and customer loyalty. If you're looking to maximize the potential of your customer data, investing in a CDP is the way to future-proof your marketing efforts.

Scaling a Boutique Wine Subscription Brand with Customer Data

Unifying customer data and automating engagement can help boutique wine subscription brands scale efficiently while maintaining their personal touch. Learn how to optimize marketing and drive long-term growth.