Articles & Case Studies | Soli & Company

Case Studies

LIFT platform dashboard showing cross-channel marketing performance analytics

Case Study Nov 1, 2025

How We Built the Data Infrastructure Behind 100+ Marketing Clients

New Engen manages ad spend across 24 channels for 100+ brands. Here's how we centralized their data, automated reporting, and added AI narratives.

Result: Automated reporting across 24 channels for 100+ brands

Jet engine accelerator with motion blur — speed and compounding leverage in media growth

Article Jan 30, 2026

Speed and Leverage — Media Growth Efficiency That Compounds

Monetization velocity and growth efficiency score: how fast your audience flywheel spins and how sustainably you convert investment into revenue.

Overlapping grey and red waveforms on dark background — audience growth signals fading against churn

Article Jan 23, 2026

Predicting Audience Growth and Preventing Churn — Before the Signal Fades

Expansion signals and engagement decay: detecting who will upgrade and who will leave 30-90 days before it shows in revenue.

Sparkler burst against a dark background — the moment of audience engagement activation

Article Jan 15, 2026

The Engagement Milestones That Predict Who Stays and Who Pays

Audience activation, AQL scoring, and touchpoint attribution: 4 metrics that predict which readers become subscribers, sponsors, and champions.

Panoramic media control room with operators monitoring screens — audience value across every stream

Article Jan 7, 2026

What Your Audience Is Actually Worth — Across Every Revenue Stream

Multi-stream audience value cohorts and CAC payback by channel: the acquisition economics most publishers have never measured.

Industrial turbine in motion — speed and mechanical leverage in DTC efficiency

Article Dec 18, 2025

Speed and Leverage — The DTC Efficiency Metrics That Matter

Monetization velocity and growth efficiency ratio: measuring how fast your flywheel spins and how much margin each growth dollar generates.

Dark sand beach with wave edge — the retention boundary where churn erodes growth

Article Dec 11, 2025

Catching Growth Signals and Stopping Churn — Before the Numbers Move

Leading expansion indicators and customer state machine: how to detect who will grow and who will leave before it shows up in revenue.

Golden dominoes falling in sequence — the chain reaction of customer activation

Article Dec 3, 2025

The Second Purchase Changes Everything — DTC Activation Metrics

Activation rate, quality scoring, and touchpoint attribution: the 4 metrics that predict which first-time buyers become profitable repeat customers.

$Colorful glass prism columns refracting light — multiple media revenue streams as a spectrum$

Article Dec 2, 2025

The 10 Metrics That Predict Media & Publisher Revenue Growth

Most publishers track pageviews and open rates. Here are the 10 metrics that predict audience value, activation, retention, and efficient growth.

Aerial view of highway interchange at dusk — multiple customer acquisition channels converging

Article Nov 25, 2025

Where Your DTC Customers Actually Come From — and What They Cost

Revenue cohorts and CAC payback by micro-segment: the two metrics that separate profitable DTC growth from expensive vanity scaling.

$Crystal prism refracting light into a spectrum — representing the DTC growth metrics framework$

Article Nov 18, 2025

The 10 Metrics That Predict DTC Revenue Growth

Most DTC brands track vanity metrics. Here are the 10 that actually predict contribution margin, retention, and scalable growth.

Data-Driven Growth