What They Say
Tony and the Soli & Co team were a critical part of our technical successes this past year — including bringing our various datasets together, helping to integrate multiple continuous data streams and martech component functionality, along with a large-scale, complex data transfer/translation project. Tony's approach to the projects we worked on together was always thoughtful, logical, and systematic.
Working with Tony and Soli & Co completely changed how we handle data infrastructure and control analytics spend. Tony stepped in, helped us build pre-aggregated reporting models, and implemented detailed usage analytics that exposed exactly which dashboards were burning through budget. That visibility was a game-changer. Our analytics stack is now leaner, faster, and ready to scale.
I had the pleasure of working with Tony and Soli & Co for more than 2 years. Their expertise was instrumental in helping us navigate audience segmentation and first-party data activation. Tony and the team helped us architect a solution that enables us to create propensity-based audiences, build lookalike segments, and implement suppression lists to optimize our media spend.
Put simply: Soli & Co's work was a game-changer for our email marketing program. Tony and the team led the charge to make sense of our data streams, connect them to our CDP, and organize them so we could easily create the targeted audiences we needed. Engagement metrics are up. Subscriber acquisition is up. Event registration is up. Teams across the company regained their faith in email.